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OVERALL AWARDS
Breakthrough Brand of the Year
Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and September 1, 2010. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.
- ambsn
- Analog Clothing
- OluKai
- Quiksilver Waterman Collection
- Rusty
Breakthrough Retailer of the Year
Criteria: Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced success in 2010 between January 1 and September 1, 2010. Consider the specialty retailer that had a breakthrough year in terms of sales and increased store recognition and appeal.
- Brave New World
- Coastal Edge
- Farias Surf & Sport
- Hanger 94
- Hobie
See more of the best of 2010 at SIMA
